Mass Communication

Mass communication is the academic study of how individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper and magazine publishing, radio, television and film, as these are used both for disseminating news and for advertising.

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Famous quotes containing the word mass:

    ... in the happy laughter of a theatre audience one can get the most immediate and numerically impressive guarantee that there is nothing in one’s mind which is not familiar to the mass of persons living at the time.
    Rebecca West (1892–1983)