Promotion and Release
On December 17, 2007, the first single, "Enden av november", was released on radio, their MySpace and iTunes. The very same day, the first in a series of videos documenting the making of Maskineri was uploaded to YouTube. The first video included information about "Enden av november", and also featured the new version of "Du og dine er even" as background music. The second part, which was uploaded in January 2008, contained information about the track "Apokalyps meg". The third part of the series was released on February 1 and featured "9mm". P3TV, a Norwegian radio station also released a clip of them playing an acoustic song believed to be the previously announced composition "Butikken opp å stå". That song was later released in 2010 as "Smil Far".
On January 18, 2008, the video for "Enden av november" was released on Sony BMG's webpage. On January 21, 2008, Kaizers.no (which was closed due to redesigns) was reopened. The first news post confirmed the final track listing for the album.
On February 11, 2008, the track "Apokalyps meg" was released as a free download from the Kaizers.no, via the Norwegian Sony BMG website. On the following day the song "9mm" was premiered on Norwegian radio. On the morning of Friday, February 15, Janove Ottesen appeared on a radio show and premiered the 13th song on the Maskineri LP, "Romantisk salme i F-dur". The performance was recorded on video. On the same day, they uploaded the entire album for streaming on their MySpace.
On Monday, February 18, the album was put on shelves, although many had already received the album in the mail before the release date. The album was also released on iTunes Plus. The iTunes version also featured "Du og meg Lou" as opposed to the CD version. The very same day, Kaizers held their first ever 2008 gig, for 100 fans who had won a contest for P3Sessions, a Norwegian radio arrangement. The concert was held in Loppen, a café in the Christiania district of Copenhagen, Denmark. The concert was broadcast on the radio. 980,000 tuned in to hear the show, which is a record for Norwegian radio.
On Tuesday, February 26, the final part of the Maskineri behind-the-scenes videos was uploaded to YouTube. In it, the band discussed the upcoming Maskineri tour and how they were going to perform the new songs from the album live.
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Famous quotes containing the words promotion and/or release:
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—Frank Pittman (20th century)
“The steel decks rock with the lightning shock, and shake with the
great recoil,
And the sea grows red with the blood of the dead and reaches for his spoil—
But not till the foe has gone below or turns his prow and runs,
Shall the voice of peace bring sweet release to the men behind the
guns!”
—John Jerome Rooney (1866–1934)