Mary Kay Ash - Early Life

Early Life

Mary Kay Ash, born Mary Kathlyn Wagner in Hot Wells, Harris County, Texas, was the daughter of Edward Alexander and Lula Vember Hastings Wagner. She attended Reagan High School in Houston, and graduated in 1934.

Ash married Ben Rogers at age 17. They had three children. While her husband served in World War II, she sold books door-to-door. After her husband's return in 1945, they divorced. Ash went to work for Stanley Home Products. Frustrated when passed over for a promotion in favor of a man that she had trained, Ash retired in 1963 and intended to write a book to assist women in business. The book turned into a business plan for her ideal company, and in the summer of 1963, Mary Kay Ash and her new husband, George Arthur Hallenbeck, began Mary Kay Cosmetics with a $5,000 investment. Before the company could open its original storefront operation in Dallas, her second husband died, and her son, Richard Rogers, took his place. The store opened in 1963, but grew rapidly, particularly after Ash was interviewed for CBS's 60 Minutes in 1979.

Ash was widely respected. She considered the Golden Rule the founding principle of Mary Kay Cosmetics and the company's marketing plan was designed to allow women to advance by helping others to succeed. She advocated "praising people to success" and her slogan "God first, family second, career third" expressed her insistence that the women in her company keep their lives in good balance.