Merchandising
MSLO additionally offers various home goods through its mass-market Martha Stewart Everyday brand in Kmart stores throughout the United States, and at Sears Canada in Canada. Furniture and paint are part of the company's specialty-retail oriented Martha Stewart Signature brand through a partnership with Bernhardt Furniture Company and previously with Sherwin-Williams. In October 2006, the company announced a new agreement with Lowe's to develop an exclusive interior paints line, which replaced its previous contract with Sherwin-Williams. The new line of paints, Martha Stewart Colors, launched in April 2007.
In April 2006 the company also announced its plans to develop a new, upmarket merchandise line with Macy's, Inc. (at the time named Federated Department Stores) launched in Macy's stores in 2007. The company has also announced its intention to design a new paper-based crafts product line, Martha Stewart Crafts, with EK Success, initially planned for release in time for the Holiday 2006 season, which later debuted in early 2007 at Michael's stores.
In Fall of 2009 Stewart announced the development of a line of outdoor furniture, indoor organization, kitchen cabinets and decor products at Home Depot.
On December 7, 2011, JCPenney announced the acquisition of 16.6 percent of the company's stock. JCPenney plans to put "mini-Martha Stewart shops" in many of its stores in 2013, as well as starting a web site together.
Read more about this topic: Martha Stewart Living Omnimedia