Internet and Direct Commerce
The company's Internet and Direct Commerce segment currently includes its website marthastewart.com and a direct to consumer flower business, marthastewartflowers.com. Through an agreement with Touchpoint, it designed a line of customizable greeting cards under the Marthascards banner, which were sourced and fulfilled by Touchpoint. This agreement was replaced by a new program with Kodak EasyShare Gallery in 2006.
In November 2006 MSLO announced their launch of Martha's Circle which is a lifestyle oriented blog ad-network whose charter members include Apartment Therapy, Smitten Kitchen, and Charles & Hudson.
Historically, the company also produced a print and online catalog, Martha by Mail, which was launched in 1997 and later rebranded as Martha Stewart: The Catalog for Living. Following Stewart's public fallout and the dot-com bubble burst in 2002, the company decided to discontinue both the online and print editions in 2003. The final print catalog was mailed in January 2004, and the online store closed in June of that year.
Read more about this topic: Martha Stewart Living Omnimedia
Famous quotes containing the words direct and/or commerce:
“I, who travel most often for my pleasure, do not direct myself so badly. If it looks ugly on the right, I take the left; if I find myself unfit to ride my horse, I stop.... Have I left something unseen behind me? I go back; it is still on my road. I trace no fixed line, either straight or crooked.”
—Michel de Montaigne (1533–1592)
“I am not able to instruct you. I can only tell that I have chosen wrong. I have passed my time in study without experience; in the attainment of sciences which can, for the most part, be but remotely useful to mankind. I have purchased knowledge at the expense of all the common comforts of life: I have missed the endearing elegance of female friendship, and the happy commerce of domestic tenderness.”
—Samuel Johnson (1709–1784)