Focus
Marketing communications is focused on the product/service as opposed to corporate communications where the focus of communications work is the company/enterprise itself. Marketing communications is primarily concerned with demand generation and product/service positioning while corporate communications deal with issue management, mergers and acquisitions, litigation, etc.
Read more about this topic: Marketing Communications
Famous quotes containing the word focus:
“If we focus exclusively on teaching our children to read, write, spell, and count in their first years of life, we turn our homes into extensions of school and turn bringing up a child into an exercise in curriculum development. We should be parents first and teachers of academic skills second.”
—Neil Kurshan (20th century)
“Carlyle is not a seer, but a brave looker-on and reviewer; not the most free and catholic observer of men and events, for they are likely to find him preoccupied, but unexpectedly free and catholic when they fall within the focus of his lens.”
—Henry David Thoreau (1817–1862)
“If your child is going to develop a healthy personality with the capacity to remain intact and grow, she must learn how to test reality, regulate her impulses, stabilize her moods, integrate her feelings and actions, focus her concentration and plan.”
—Stanley I. Greenspan (20th century)