Focus
Marketing communications is focused on the product/service as opposed to corporate communications where the focus of communications work is the company/enterprise itself. Marketing communications is primarily concerned with demand generation and product/service positioning while corporate communications deal with issue management, mergers and acquisitions, litigation, etc.
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Famous quotes containing the word focus:
“I don’t have any doubts that there will be a place for progressive white people in this country in the future. I think the paranoia common among white people is very unfounded. I have always organized my life so that I could focus on political work. That’s all I want to do, and that’s all that makes me happy.”
—Hettie V., South African white anti-apartheid activist and feminist. As quoted in Lives of Courage, ch. 21, by Diana E. H. Russell (1989)
“If your child is going to develop a healthy personality with the capacity to remain intact and grow, she must learn how to test reality, regulate her impulses, stabilize her moods, integrate her feelings and actions, focus her concentration and plan.”
—Stanley I. Greenspan (20th century)
“If we focus exclusively on teaching our children to read, write, spell, and count in their first years of life, we turn our homes into extensions of school and turn bringing up a child into an exercise in curriculum development. We should be parents first and teachers of academic skills second.”
—Neil Kurshan (20th century)