Microsoft Corporation
In July 2012, Penn was named Corporate Vice President for Strategic and Special Projects at Microsoft Corporation. Shortly after he came on board, he began a public relations campaign against Google on behalf of Bing. Just in time for the holiday shopping season, he created a commercial in which Microsoft criticized Google for polluting its shopping search results with advertisements. “Don’t get scroogled,” the commercial warned. Another of Penn's projects at Microsoft included the "Bing vs. Google Challenge", a blind side-by-side comparison test where users could compare search results from Google against Microsoft’s Bing to see which search engine produced more relevant results.
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