Career
Initially an advertising copywriter for Collett Dickenson Pearce, Doyle Dane Bernbach, a founder employee of Abbott Mead Vickers BBDO and later creative director for Lintas, Gluck was for sixteen years the wine correspondent of The Guardian with the column "Superplonk". In addition to contributing articles for other publications, including Harpers Magazine he was a wine critic of The Oldie until 2011, and the author of 36 books about wine. Among his titles are Superplonk, Streetplonk, Brave New World and The Great Wine Swindle, the latter declared to become his final book due to the anticipated negative reaction of people in the wine industry. He also featured in the BBC programme Gluck, Gluck, Gluck.
Gluck has been described as a "self-styled champion of the ordinary wine drinker, fighting against the perceived snobbery and stuffiness of the wine world".
In November 2008 a survey by the wine industry consultancy firm Wine Intelligence was made public, having polled the views of more than 1,500 regular UK wine drinkers, results show that Gluck was the fifth most recognised wine critic in the UK.
Read more about this topic: Malcolm Gluck
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