History
The firm's first product, introduced in 2007, was a USB device that holds both the software necessary to place Internet-based telephone calls via a customer-supplied high-speed Internet connection and the electronics (technically known as a SLIC, or Subscriber Line Interface Circuit) which allow conventional landline telephones to be plugged directly into the device.
In September 2011 the company introduced magicJack Plus, which does not require the use of a computer after its initial online registration and account set-up procedure. The device connects directly to a modem or router's ethernet port, and has a standard phone jack (which allows a phone to be connected to the device) as well as an AC power adapter that plugs into a standard U.S. electrical outlet.
The products are promoted through television infomercials and a website. The company's website attributes the invention of magicJack and the founding of YMAX to Dan Borislow, who has numerous patent claims pending on voice-over-IP (VoIP)-related technology.
In July 2010, YMAX (the creator/owner of MagicJack) merged with VocalTec to form magicJack VocalTec Ltd which is headquartered in Netanya, Israel (NASDAQ: CALL).
Read more about this topic: Magic Jack
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