Mad Fold-in
The Mad Fold-In is a feature found on the inside back cover of virtually every Mad magazine since 1964. Written and drawn by Al Jaffee, the Fold-In is one of the most well-known aspects of the magazine. The feature was conceived in response to centerfolds in popular magazines, particularly Playboy.
Explaining his original inspiration, Jaffee said:
- "Playboy had a foldout of a beautiful woman in each issue, and Life Magazine had these large, striking foldouts in which they'd show how the earth began or the solar system or something on that order -- some massive panorama. Many magazines were hopping on the bandwagon, offering similar full-color spreads to their readers. I noticed this and thought, what's a good satirical comment on the trend? Then I figured, why not reverse it? If other magazines are doing these big, full-color foldouts, well, cheap old Mad should go completely the opposite way and do an ultra-modest black-and-white Fold-In!"
In 2011, Jaffee reflected, "The thing that I got a kick out of was... Jeopardy! showed a fold-in and the contestants all came up with the word they were looking for, which was “fold-in.” So I realized, I created an English language word."
Read more about Mad Fold-in: Concept, Execution, Fold-In History, Outside Cultural References
Famous quotes containing the word mad:
“Our father presents an optional set of rhythms and responses for us to connect to. As a second home base, he makes it safer to roam. With him as an ally—a love—it is safer, too, to show that we’re mad when we’re mad at our mother. We can hate and not be abandoned, hate and still love.”
—Judith Viorst (20th century)