Brand and Image
Following the appointment of Mike Rogers as the new Chief Executive in 2006, LV= has undergone significant change in an effort to modernise its image and to re-invent itself in the face of the gradual industry-wide decline in with-profits assurance.
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Famous quotes containing the words brand and/or image:
“Don’t waste time trying to break a man’s heart; be satisfied if you can just manage to chip it in a brand new place.”
—Helen Rowland (1875–1950)
“Man is an exception, whatever else he is. If he is not the image of God, then he is a disease of the dust. If it is not true that a divine being fell, then we can only say that one of the animals went entirely off its head.”
—Gilbert Keith Chesterton (1874–1936)