Brand and Image
Following the appointment of Mike Rogers as the new Chief Executive in 2006, LV= has undergone significant change in an effort to modernise its image and to re-invent itself in the face of the gradual industry-wide decline in with-profits assurance.
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Famous quotes containing the words brand and/or image:
“This brand of soap has the same smell as once in the big
House he visited when he was eight:”
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“With a new familiarity and a flesh-creeping “homeliness” entirely of this unreal, materialistic world, where all “sentiment” is coarsely manufactured and advertised in colossal sickly captions, disguised for the sweet tooth of a monstrous baby called “the Public,” the family as it is, broken up on all hands by the agency of feminist and economic propaganda, reconstitutes itself in the image of the state.”
—Percy Wyndham Lewis (1882–1957)