Brand and Image
Following the appointment of Mike Rogers as the new Chief Executive in 2006, LV= has undergone significant change in an effort to modernise its image and to re-invent itself in the face of the gradual industry-wide decline in with-profits assurance.
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Famous quotes containing the words brand and/or image:
“To a maiden true he’ll give his hand,
Hey lillie, ho lillie lallie,
To the king’s daughter o’ fair England,
To a prize that was won by a slain brother’s brand,
I’ the brave nights so early.”
—Unknown. Earl Brand (l. 67–71)
“As every pool reflects the image of the sun, so every thought and thing restores us an image and creature of the supreme Good. The universe is perforated by a million channels for his activity. All things mount and mount.”
—Ralph Waldo Emerson (1803–1882)