Brand and Image
Following the appointment of Mike Rogers as the new Chief Executive in 2006, LV= has undergone significant change in an effort to modernise its image and to re-invent itself in the face of the gradual industry-wide decline in with-profits assurance.
Read more about this topic: LV (company)
Famous quotes containing the words brand and/or image:
“To a maiden true he’ll give his hand,
Hey lillie, ho lillie lallie,
To the king’s daughter o’ fair England,
To a prize that was won by a slain brother’s brand,
I’ the brave nights so early.”
—Unknown. Earl Brand (l. 67–71)
“Not for nothing does it say in the Commandments ‘Thou shalt not make unto thee any image’ ... Every image is a sin.... When you love someone you leave every possibility open to them, and in spite of all the memories of the past you are ready to be surprised, again and again surprised, at how different they are, how various, not a finished image.”
—Max Frisch (1911–1991)