Lucky Charms is a brand of cereal produced by the General Mills food company of Golden Valley, Minnesota, United States. It first appeared in stores in 1964. The cereal consists of two main components: toasted oat-based pieces and multi-colored marshmallow bits (marbits) in various shapes, the latter making up over 25 percent of the cereal's volume. The label features a leprechaun mascot, Lucky, animated in commercials.
Read more about Lucky Charms: History, Marshmallows, Theme Song, Taglines, Ingredients
Famous quotes containing the words lucky and/or charms:
“The histories of the lives and fortunes of men are full of instances of this nature,—where favorable times and lucky accidents have done for them, what wisdom or skill could not.”
—Laurence Sterne (1713–1768)
“So if hunger provokes wailing and wailing brings the breast; if the breast permits sucking and milk suggests its swallow; if swallowing issues in sleep and stomachy comfort, then need, ache, message, object, act, and satisfaction are soon associated like charms on a chain; shortly our wants begin to envision the things which well reduce them, and the organism is finally said to wish.”
—William Gass (b. 1924)