Lucky Charms is a brand of cereal produced by the General Mills food company of Golden Valley, Minnesota, United States. It first appeared in stores in 1964. The cereal consists of two main components: toasted oat-based pieces and multi-colored marshmallow bits (marbits) in various shapes, the latter making up over 25 percent of the cereal's volume. The label features a leprechaun mascot, Lucky, animated in commercials.
Read more about Lucky Charms: History, Marshmallows, Theme Song, Taglines, Ingredients
Famous quotes containing the words lucky and/or charms:
“What makes the United States government, on the whole, more tolerable—I mean for us lucky white men—is the fact that there is so much less of government with us.... But in Canada you are reminded of the government every day. It parades itself before you. It is not content to be the servant, but will be the master; and every day it goes out to the Plains of Abraham or to the Champs de Mars and exhibits itself and toots.”
—Henry David Thoreau (1817–1862)
“So if hunger provokes wailing and wailing brings the breast; if the breast permits sucking and milk suggests its swallow; if swallowing issues in sleep and stomachy comfort, then need, ache, message, object, act, and satisfaction are soon associated like charms on a chain; shortly our wants begin to envision the things which well reduce them, and the organism is finally said to wish.”
—William Gass (b. 1924)