A loss leader, or simply a leader, is a product sold at a low price, at or below its market cost to stimulate other sales of more profitable goods or services. Using a loss leader, often a very popular good or service, is a type of sales promotion—a marketing strategy that focuses on pricing strategy. Sometimes "leader" is used as a related term and can mean any popular article, i.e., one sold at a normal price.
Read more about Loss Leader: Strategy, Controversy
Famous quotes containing the words loss and/or leader:
“If but some vengeful god would call to me
From up the sky, and laugh: “Thou suffering thing,
Know that thy sorrow is my ecstasy,
That thy love’s loss is my hate’s profiting!””
—Thomas Hardy (1840–1928)
“The intelligent employer encourages challenge, questioning—not blind acceptance and “our Leader knows best” acclaim.”
—Mary Barnett Gilson (1877–?)