A loss leader, or simply a leader, is a product sold at a low price, at or below its market cost to stimulate other sales of more profitable goods or services. Using a loss leader, often a very popular good or service, is a type of sales promotion—a marketing strategy that focuses on pricing strategy. Sometimes "leader" is used as a related term and can mean any popular article, i.e., one sold at a normal price.
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Famous quotes containing the words loss and/or leader:
“We feel public misfortunes just so far as they affect our private circumstances, and nothing of this nature appeals more directly to us than the loss of money.”
—Titus Livius (Livy)
“A bunch of horsemen curtly asked his name,
Their leader in a different dialect stated
A war was on for which he was to blame,
And he must help them.”
—Philip Larkin (1922–1986)