A loss leader, or simply a leader, is a product sold at a low price, at or below its market cost to stimulate other sales of more profitable goods or services. Using a loss leader, often a very popular good or service, is a type of sales promotion—a marketing strategy that focuses on pricing strategy. Sometimes "leader" is used as a related term and can mean any popular article, i.e., one sold at a normal price.
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Famous quotes containing the words loss and/or leader:
“A gain is no joy, nor a loss any grief.”
—Chinese proverb.
“People ask the difference between a leader and a boss.... The leader works in the open, and the boss in covert. The leader leads, and the boss drives.”
—Theodore Roosevelt (1858–1919)