A loss leader, or simply a leader, is a product sold at a low price, at or below its market cost to stimulate other sales of more profitable goods or services. Using a loss leader, often a very popular good or service, is a type of sales promotion—a marketing strategy that focuses on pricing strategy. Sometimes "leader" is used as a related term and can mean any popular article, i.e., one sold at a normal price.
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Famous quotes containing the words loss and/or leader:
“Somebody who should have been born
is gone.
Yes, woman, such logic will lead
to loss without death. Or say what you meant,
you coward . . . this baby that I bleed.”
—Anne Sexton (1928–1974)
“I am a leader by default, only because nature does not allow a vacuum.”
—Desmond Tutu (b. 1931)