Longs in Popular Culture
Although a California-based company, Longs had maintained stores in Hawaii long enough to become a local establishment. Its first Hawaii store, in downtown Honolulu, opened March 29, 1954. In 2005, Honolulu Advertiser columnist Lee Cataluna published a short-story collection, Folks You Meet in Longs, and Other Stories. It is based on Cataluna's eponymous play which premiered August 2003 at Kumu Kahua Theater.
According to the San Francisco Chronicle, CVS will retain the Longs Drugs name in the Hawaii stores "because of its high name recognition and the geographical separation." Before the merger, CVS had no full-service stores in Northern California or Hawaii.
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