Influence and Popularity
Lolita has helped been popularized by the more feminine visual kei (or "visual style") artists. Visual kei is a fashion among Japanese musicians (usually males), featuring make-up, elaborate hair styles and flamboyant costumes. Mana, the cross-dressing guitarist of the bands Malice Mizer and Moi dix Mois, is widely credited for having helped popularize Gothic Lolita. He coined the terms "Elegant Gothic Lolita" (EGL) and "Elegant Gothic Aristocrat" (EGA) to describe the style of his own fashion label Moi-même-Moitié, which was founded in 1999 and quickly established itself as one of the most coveted brands of the Lolita scene.
Major Japanese media franchise Pokémon has shown Lolita fashion influence in regards to "Trainers" as well as the actual creatures. For example, three newer Pokémon include Gothita, Gothorita and Gothitelle, all based on the Gothic Lolita influence.
Read more about this topic: Lolita Fashion
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