Advertising Career
At a Cleveland-based advertising agency she co-founded, Wyse Advertising; she came up with a tagline for a small Orrville, Ohio company called The J.M. Smucker Co. that made them famous throughout the United States - "With a name like Smucker's, it has to be good". She also advised Carl Stokes on his successful campaign to be elected as Mayor of Cleveland in 1967. She also suggested the small retail chain called Bed and Bath would fare better as Bed, Bath & Beyond.
Lois Wyse opened the New York City office of Wyse advertising in 1966. She worked for a wide range of clients on campaigns including American Express and Revlon.
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