Lloyd Bentsen - Return To Politics

Return To Politics

Bentsen upset incumbent Ralph Yarborough, a liberal icon, in a bruising primary campaign for the 1970 Texas Democratic Senatorial nomination. The campaign came in the wake of Yarborough's politically hazardous votes in favor of the landmark Civil Rights Act of 1964 and the Voting Rights Act of 1965 and his opposition to the Vietnam War. Bentsen made Yarborough's opposition to the war a major issue. His television advertising featured video images of rioting in the streets at the 1968 Democratic National Convention, implying that Yarborough was associated with the rioters. While this strategy was successful in defeating Yarborough, it caused long-term damage to Bentsen's relationship with liberals in his party.

Bentsen's campaign and his reputation as a centrist Democrat served to alienate him not only from supporters of Ralph Yarborough, but from prominent national liberals, as well. Indeed, during the 1970 Senate race, the Keynesian economist John Kenneth Galbraith endorsed George Bush, arguing that if Bentsen were elected to the Senate, he would invariably become the face of a new, more moderate-to-conservative Texas Democratic Party and that the long-term interests of Texas liberalism demanded Bentsen's defeat. Nevertheless, later that year, Bentsen went on to win the general election when he was pitted against Congressman and future President George H. W. Bush. On election night, Bentsen beat Bush convincingly.