Lizzie McGuire - Merchandising

Merchandising

The character of Lizzie continues to be merchandised by Disney, especially through a large set of Lizzie McGuire books, which include novelizations of the episodes, original Nancy Drew-style stories in the Lizzie McGuire Mysteries series, and "Cine-manga" pictorial adaptations (published by TOKYOPOP) with still shots from the show presented in manga style.

A Lizzie McGuire doll was released in 2002 by Dakin Toys. The 10" doll featured many of Lizzie's outfits. A plush doll of the Cartoon Lizzie was made by Dakin in 2002.

Fortune magazine estimated in 2003 that Lizzie McGuire merchandise had earned the Walt Disney Co. nearly $100 million. In the show's heyday, Radio Disney continually promoted Lizzie McGuire and regularly gave away the show's CD.

Several home video and DVD versions of the show have been released in various countries. In the United States, some thematic episode collections were first released and later a DVD box set consisting of 22 episodes from the first season (mostly, but not entirely, corresponding to the first 22 episodes in production order). It is designated as "Volume 1", but no plans are known for the release of volumes 2 and 3 of the series, and poor sales of the first box set may prevent further releases. As of April 2006, a box set of 12 DVDs with all the 65 episodes of the show is available in Spain, and box sets (grouped into three 22-episode "seasons") Ireland TG4 are available in Australia and the UK.

Lizzie-themed toys were included in a 2004 McDonald's Happy Meal series, which included CD-ROM discs containing Lizzie-related games and graphics and audio versions of Lizzie (not voiced by Duff) reading stories based on episode plots of her show.

There is a Lizzie McGuire bedroom set offered by furniture stores as one of several Disney-themed children's bedrooms and a What Would Lizzie Do? board game where players must judge Lizzie's likely response to various situations. Three Lizzie McGuire video games have been released for the Game Boy Advance: Lizzie McGuire: On the Go (2003), Lizzie McGuire 2: Lizzie Diaries (2004), and Lizzie McGuire 3: Homecoming Havoc (2005).