Urban Art
In 2010, Brisk refreshed its packaging by commissioning artwork from prominent urban artists, including Matt W. Moore, SOPA, Colletivo, Tristan Eaton, McFaul Studio, and ILOVEDUST. The brand then launched a competition which asked emerging artists to "have a sip and illustrate the trip" for an opportunity to see their artwork on a Brisk package.
Brisk has also holds the Brisk Bodega, a multi-city pop-up gallery. The bodega has featured artwork from street artists such as Mark Dean Veca, Dual Forces, POSE, and Jasper Wong.
Read more about this topic: Lipton Brisk, Marketing
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