History
2009-2012 Logos of former network Showcase DivaIn November 2000, Showcase Television Inc., a division of Alliance Atlantis, was granted approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a television channel called Romance Television, described as "a national English-language Category 2 specialty television service devoted to romance. Programming will include relationship- themed game shows and magazine style programs featuring romantic vacation resorts. Other programs will explore romantic moments in people's lives, as well as classic romantic feature films, epic mini-series and made-for-television movies."
The channel was launched on September 7, 2001 as Showcase Diva, a spin-off of another Alliance Atlantis television channel, Showcase. Programming consisted of primarily television dramas and films.
On January 18, 2008, a joint venture between Canwest and Goldman Sachs Capital Partners known as CW Media, acquired control of Showcase Diva through its purchase of Alliance Atlantis' broadcasting assets, which were placed in a trust in August 2007.
On October 27, 2010, ownership changed again as Shaw Communications gained control of Showcase Diva as a result of its acquisition of Canwest and Goldman Sachs' interest in CW Media.
On May 30, 2012, it was announced that Showcase Diva would be rebranded as a Canadian version of the American channel Lifetime on August 27, 2012, through a brand licensing agreement with the U.S. channel's parent company A+E Networks. The rebrand would result in the addition of more reality series, talk shows and other original series from Lifetime U.S. to the channel's films and television dramas.
Read more about this topic: Lifetime (Canada)
Famous quotes containing the word history:
“You that would judge me do not judge alone
This book or that, come to this hallowed place
Where my friends’ portraits hang and look thereon;
Ireland’s history in their lineaments trace;
Think where man’s glory most begins and ends
And say my glory was I had such friends.”
—William Butler Yeats (1865–1939)
“Every library should try to be complete on something, if it were only the history of pinheads.”
—Oliver Wendell Holmes, Sr. (1809–1894)
“The history of work has been, in part, the history of the worker’s body. Production depended on what the body could accomplish with strength and skill. Techniques that improve output have been driven by a general desire to decrease the pain of labor as well as by employers’ intentions to escape dependency upon that knowledge which only the sentient laboring body could provide.”
—Shoshana Zuboff (b. 1951)