Leo Burnett - Burnett's Quotes

Burnett's Quotes

He was renowned for having said a number of interesting quotes and thoughts.

  • "When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either."
  • "I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
  • "Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
  • "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."

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