Burnett's Quotes
He was renowned for having said a number of interesting quotes and thoughts.
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- "When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either."
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- "I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
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- "Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
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- "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
Read more about this topic: Leo Burnett
Famous quotes containing the words burnett and/or quotes:
“If you want to know the feeling [of labor pain], just take your bottom lip and pull it over your head.”
—Carol Burnett (20th century)
“I quote another man’s saying; unluckily, that other withdraws himself in the same way, and quotes me.”
—Ralph Waldo Emerson (1803–1882)