Leo Burnett Worldwide is an American advertising company, created in 1935 in Chicago by Leo Burnett. In 1950, the company started its two first major advertising projects, for Kellogg's and P&G. Now it is a worldwide company.
In 1997, Leo Burnett Worldwide changed its logo to written words "Leo Burnett", but in 2002 the “new corporate identity” returned to the hand and the stars.
Today, Leo Burnett Worldwide is a part of the French group Publicis. Its clients include McDonald’s, Coca-Cola, Walt Disney, Marlboro, Maytag, Kellogg's, Tampax, Nintendo, Philips, Samsung, Visa, Wrigley’s, Hallmark, Allstate Insurance, Procter & Gamble and others. It has 97 offices in 84 countries and more than 8,500 employees.
John Hughes, the director of Planes, Trains and Automobiles, Pretty In Pink, and The Breakfast Club, was a copywriter for Leo Burnett in the early 1970s. Hughes is known for the commercial where a credit card is run against a man's face to illustrate that a razor could give a very close shave.
Read more about Leo Burnett Worldwide: Contributors and Global Leaders, Awards, Notable Clients
Famous quotes containing the words leo and/or burnett:
“A man in the house is worth two in the street.”
—Mae West, U.S. actor, screenwriter, and Leo McCarey. Ruby Carter (Mae West)
“If you want to know the feeling [of labor pain], just take your bottom lip and pull it over your head.”
—Carol Burnett (20th century)