Lego (trademarked in capitals as LEGO) is a popular line of construction toys manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts. Lego bricks can be assembled and connected in many ways, to construct such objects as vehicles, buildings, and even working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. Lego began manufacturing interlocking toy bricks in 1949, since which a global Lego subculture has developed, supporting movies, games, competitions, and six themed amusement parks.