Merchandising
The club's merchandising campaign is supported by two club shops, one at the stadium and another in the Merrion Centre. Ronnie the Rhino forms part of the club merchandising campaign, particularly in the club's marketing to its younger support. The club each season sells a different home and away jersey, as well as other branded clothes such as training wear and polo shirts. The club has in the past sold replicas of past jerseys. The club's marketing division has become a more intrinsic part of its income since it adopted the 'Rhinos' nickname and mascot. This trend is replicated across most Super League clubs since the change to Super League, with only Hull and Halifax reverting to their traditional names after a spell as the 'Hull Sharks' and 'Halifax Blue Sox' respectivelty.
Read more about this topic: Leeds Rhinos