Asia
One flavour sold primarily in southern Asia is called "Magic Masala". This flavour is very, very popular in India, Pakistan, and Bangladesh. It is also sold in Indian deli stores in Canada and the United States. South Asian Lay's chips are ridged, closely resembling another Frito-Lay brand in North America, Ruffles.
Beside Magic Masala, Flavours popular in India are "American Style Cream and Onion" and "Spanish tomato tango". "World Classic Salted" is available as well. Recently, Lays India introduced a contest to name new flavours, and then invited the public to taste and vote on the best of them. The new flavors in production now are HipHop Honey and Chili, Cheesy Mexicana, Mango Mastana, and Tangy Twist. The winner of the contest was "Mango Mastana".
Flavours featured in Thailand include Nori Seaweed, Basil, Squid, Spicy Chili Squid, Seafood and Mayonnaise, and Spicy Seafood.
In Thailand, there are Classic, Sour Cream & Onion, Cheese & Onion, Mexican Bar-B-Q, and Japanese Nori Seaweed. Temporary international flavours have also been introduced, such as French Mayonnaise, Balsamic Vinegar and Salt (England), Garlic Soft Shelled Crab (Hong Kong), Soy Sauce, Salmon Teriyaki (Japan), Lobster, Bacon & Cheese (America). Other traditional "Thai" flavours include Tom Yum, Thai Chili Paste, Thai Seafood Dip, Chili and Lime.
Lay's China has four ranges of flavours: Cool & Refreshing (Cucumber, Kiwi, Blueberry, Cherry Tomato, and Lime), Classic Flavours (American Classic, Italian Red Meat, Mexican Tomato Chicken, Texas Grilled BBQ, and French Chicken), Intense & Stimulating (Numb & Spicy Hot Pot, and Hot & Sour Fish Soup), and Stax (Authentic Original, Finger Licking Braised Pork, Seafood Barbecue, Spicy Seafood, Tomato, Crispy Roasted Chicken, Black Pepper Rib Eye Steak, Cucumber, Kiwi, Blueberry, and Lime).
Flavors in Vietnam include Original, Brazilian BBQ, Beijing Roasted Duck, Manhattan Steak, Nori, and Mornay Shrimp.
In Indonesia, Malaysia, and Brunei Darussalam, the flavours are Salmon Teriyaki, Classic Salty, Nori Seaweed, Grilled Chicken Paprika, and Fiesta BBQ. It is produced by Indonesian-based PT Indofood Fritolay Makmur, a joint venture between PT Indofood CBP Sukses Makmur with Seven-Up Nederland B.V.
Since its acquisition of Chipsy, Lay's chips (marketed as Chipsy) in Egypt inherited the Chipsy range of flavours as well as the pre-merger Lay's flavours. These flavours include salt and vinegar, cheese (most likely based on Rumi cheese and the most popular flavour), seasoned cheese, tomato, kebab on charcoal, and chili and lemon.
Lay's, with its original brand, is also produced by the Saudi Snack Foods Company in Saudi Arabia, and is exported to the other GCC countries. It is available in several flavours, including ready-salted, salt & vinegar, chilli, chilli-lemon, ketchup, and French cheese.
Read more about this topic: Lay's/Archive1, Flavors
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