Promotion of Nissan
Hartnett's luck changed in 1960, when he saw a new Japanese car - the Datsun Bluebird - on display at the Melbourne Motor Show. Hartnett commenced importing the Datsun to Australia, pioneering the importation of Japanese cars to Australia. This became a successful venture, and Hartnett was responsible for popularising the Nissan/Datsun brand in Australia.
In 1966, Hartnett sought to establish local production of Nissan cars, but this was not successful. Nissan went on to assemble cars from CKD kits at the Pressed Metal Corporation plant in Sydney, followed in 1976 by assembly at the Melbourne factory where Volkswagen cars were once produced. Eventually, Nissan did commence full production of cars in Australia. This arrangement continued until 1992, when the Melbourne plant was closed in favour of importing cars direct from Japan.
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Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)