Events and Media Coverage
The most known event of Latin Alternative is the LAMC (Latin Alternative Music Conference) that every year gathers a large number of bands from all over the Americas and Spain. It was first held in Los Angeles but two years ago the new host city has been changed to New York City. The 2009 event featured artists from across the Americas including Argentina's Juana Molina, Puerto Rican hip-hop/reggaeton outfit Calle 13, Colombian group Bomba Estéreo, Brazilian singer-songwriter Curumin and Mexico's Natalia Lafourcade, and was profiled along with the wider Latin Alternative scene in an article in The New York Times.
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“As I look at the human story I see two stories. They run parallel and never meet. One is of people who live, as they can or must, the events that arrive; the other is of people who live, as they intend, the events they create.”
—Margaret Anderson (1886–1973)
“The media network has its idols, but its principal idol is its own style which generates an aura of winning and leaves the rest in darkness. It recognises neither pity nor pitilessness.”
—John Berger (b. 1926)