Other Company Innovations
Lane Bryant was a pioneer in other ways. Her customers were important to her, and customer relations and corporate philanthropy were high on her list. At her suggestion, Lane Bryant, Inc. worked with the Red Cross to replace any Lane Bryant customer's wardrobe destroyed in a disaster. After the 1947 Texas City Disaster in Texas City, Texas, the company outfitted 58 mail order customers whose homes were destroyed in the resulting fire. This is only one example of many.
Another concern was employee benefits. At a time when few companies offered anything more than wage, Lane Bryant offered profit sharing, pension, disability insurance, group life insurance plans, and medical benefits. By 1950, more than 3,500 employees participated in these pioneering concepts. Twenty-five percent of the stock issued when the company went public was reserved for employee subscription.
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