Merchandise
In the anniversary DVD edition, a National Film Award-winning documentary, Chale Chalo - the lunacy of film making, 11 collector cards, a collectible Lagaan coin embossed with the character of Bhuvan, a 35 mm CinemaScope filmstrip hand-cut from the film's filmstrip were bundled with the film.
A comic book, Lagaan: The Story, along with two coloring books, a mask book and a cricket board game were subsequently released to the commercial market. The comic book, available in English and Hindi, was targeted for children between the ages of six and 14. At the book's launch, Aamir Khan said that they were keen to turn the film into a comic strip during the pre-production phase itself.
In March 2002, a book titled The Spirit of Lagaan - The Extraordinary Story of the Creators of a Classic was published. It covers the making of the film, describing in detail about the setbacks and obstacles that the crew faced while developing the film from concept to its release.
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