The Classic Ladybird Book
The classic pocket-sized mini-hardback Ladybird book (four-and-a-half by seven inches/11.5 cm by 18 cm) was first produced in 1940 for a series of animal stories. The full-colour illustrations by A. J. Macgregor on each spread, to accompany the stories told in verse (by W. Perring) and the appeal of Bunnikin, Downy Duckling and other animal characters were an instant success. Early books had a standard 56-page format, chosen because a complete book could be printed on one large sheet of paper, which was then folded and cut to size without any waste. It was an economical way of producing books, enabling the books to be retailed at a low price which, for almost thirty years, remained at two shillings and sixpence (12.5p).
Later series included nature books (series 536, some illustrated by, for example, Charles Tunnicliffe and Allen W. Seaby) and a host of non-fiction books, including hobbies and interests, history (L du Garde Peach wrote very many of these) and travel.
Ladybird began publishing books in other formats from 1980. Most of the remaining titles in the classic format were withdrawn from print in 1999 with the closure of the factory in Loughborough which was specialised to this format.
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