LA Direct Models was formed in 2000 by pornographic actor Derek Hay, initially as a London-based agency that booked adult work in the United States for British females. The following year, once demand had grown, Hay and his porn actress then-girlfriend Hannah Harper moved the agency to a one-bedroom apartment in Los Angeles, California. Their offices have since moved to the Cahuenga Pass, Hollywood, in the same building as the offices of the adult film producer Vivid Entertainment.
LA Direct Models represents around 130 female and 30 male performers, including Tori Black, Kagney Linn Karter, Alexis Texas and Lexi Belle. Havana Ginger became the agency's first contract performer in 2005, and in 2008 Kimber James became their first transsexual performer. In 2008, LA Direct Models, Lisa Ann Talent Management and The Lee Network formed a network to handle bookings for feature dancers. LA Direct Models now also represents production professionals such as directors and makeup artists.
In 2008 the agency launched the adult entertainment news website, L.A. Direct News.
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