History
The station originally signed on in October 1962 with the call sign KMBC-FM, which was changed to KMBR in 1967. On October 16, 1991, the station changed their call sign to KLTH (K-Lite), moving from its longtime MOR format to light rock. Those call letters remained until 1998 when they were changed to KYYS, which had been on cross-town 102.1 FM (now KCKC-FM) since 1974.
Read more about this topic: KZPT (FM)
Famous quotes containing the word history:
“Throughout the history of commercial life nobody has ever quite liked the commission man. His function is too vague, his presence always seems one too many, his profit looks too easy, and even when you admit that he has a necessary function, you feel that this function is, as it were, a personification of something that in an ethical society would not need to exist. If people could deal with one another honestly, they would not need agents.”
—Raymond Chandler (18881959)
“Racism is an ism to which everyone in the world today is exposed; for or against, we must take sides. And the history of the future will differ according to the decision which we make.”
—Ruth Benedict (18871948)
“We dont know when our name came into being or how some distant ancestor acquired it. We dont understand our name at all, we dont know its history and yet we bear it with exalted fidelity, we merge with it, we like it, we are ridiculously proud of it as if we had thought it up ourselves in a moment of brilliant inspiration.”
—Milan Kundera (b. 1929)