Station History
From 1985-1995 97.7 was KARS-FM which had a country music format some of which had remained in existence on KARS (AM) 860 long after the FM station dropped the format.
In early 1995 the station became KLVO "Radio Lobo" a Regional Mexican format. At the time of its launch there were no other Spanish language radio stations on the FM band other than the programming on public radio station KANW. "Lobo" faced more competition soon after its launch but had become the top rated Spanish station for many years. In November 2007 it moved to 106.7 FM but would fall to its competitor KJFA "La Jefa". Lobo ended on January 31, 2011 to make way for another station that also started on the same 97.7 frequency.
Read more about this topic: KLVO (FM)
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