News Operation
KETK broadcasts more news than any other station in the Tyler-Longview market. Newscasts are broadcast weekdays from 5-7 a.m., 11 a.m.-noon, and at 5, 6 and 10 p.m., as well as weekends from 8-9 a.m., and at 5 and 10 p.m. It also produces a popular Friday night sports show called Friday Football Fever, featuring East Texas football teams and sports director Danny Elzner.
The station promotes its weather team as having the "Most Powerful Radar in East Texas", referred to as "KETK Live Doppler Skywatch". Also, KETK is the only station in the area to have four college degreed meteorologists on its weather team, but that still does not help KETK in its ratings. From July 2008 to October 2009, KETK was the solid #2 news product in the East Texas market. KLTV leads the local news ratings by far, with over 70,000 households, while KYTX was a distant #3. However, since November 2009, KETK has been a distant #3 behind both KLTV and KYTX although KETK's ratings are expected to recover after NBC pulled The Jay Leno Show off of prime-time.
On April 23, 2010, KETK began producing its newscasts in high definition, becoming the second station in the Tyler-Longview television market (after KYTX) to do so.
KETK is one of only three ComCorp stations that produce their newscasts in-house (the others being fellow NBC affiliate KTSM in El Paso, Texas and WVLA in Baton Rouge, Louisiana). Due to insufficient funds for most ComCorp stations to produce their own newscasts, KETK serves as a hub for the news operations for most of ComCorp's television stations, it produces pre-recorded newscasts for most of its Fox affiliates including KFXK in Longview, Texas, KWKT/KYLE in Waco and College Station, Texas, and KMSS in Shreveport, Louisiana. Previously, the station also provided pre-recorded newscasts for WGMB in Baton Rouge and weekday evening newscasts for WVLA also in Baton Rouge (it produced in-studio news segments for WVLA's evening newscasts from 2009 to 2010, when that station began began producing its evening newscasts locally once again following the Deepwater Horizon oil spill). Weekend newscasts for WVLA in Baton Rouge are still pre-recorded at the KETK station.
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