History
Keep Britain Tidy was originally set up by a conference of 26 organisations in 1955. The conference was initiated by the British Women's Institute after a resolution was passed at its 1954 AGM to start a national anti-litter campaign.
In 1984, Keep Britain Tidy became a limited company and three years later it became the Tidy Britain Group.
In 2002, it had another name change – this time it became ENCAMS — short for Environmental Campaigns. This reflected the fact that the campaign no longer concerned only litter, but now also extended to the question of cleanliness of beaches, as well as the Eco-Schools programme.
In 2006, the ENCAMS regions devolved and from then on concentrated their work solely in England.
In June 2009, the campaign changed its name back to Keep Britain Tidy, also introducing a new logo highlighting the IT within BRITAIN, reading "Keep It Tidy" as well as "Keep Britain Tidy". The "tidyman" logo is still used in public campaigns, alongside campaign straplines such as "Let's keep it tidy!" and "Help keep it tidy!"
Following a year-long strategic alliance, in 2011 Keep Britain Tidy merged with the environmental charity Waste Watch. Both the Keep Britain Tidy and Waste Watch names were retained in the merger, but Keep Britain Tidy became the trading name.
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