Keep Britain Tidy

Keep Britain Tidy is a British campaign run by the Keep Britain Tidy environmental charity, which is a charity receiving funding by the UK government. The majority of its campaigning is around the issue of litter. It has been using "Keep Britain Tidy" as its slogan for almost fifty years. It describes its mission as being "to create effective action by our targeted groups to achieve a sustained improvement in local environmental quality and reduce anti-social behaviour". The organisation has its headquarters in Wigan, Greater Manchester.