Kargil War - Impact and Influence of Media

Impact and Influence of Media

The Kargil War was significant for the impact and influence of the mass media on public opinion in both nations. Coming at a time of exploding growth in electronic journalism in India, the Kargil news stories and war footage were often telecast live on TV, and many websites provided in-depth analysis of the war. The conflict became the first "live" war in South Asia; it was given such detailed media coverage that one effect was the drumming up of jingoistic feelings.

The conflict soon turned into a news propaganda war, in which press briefings given by government officials of each nation produced conflicting claims and counterclaims. The Indian government placed a temporary news embargo on information from Pakistan, banning the telecast of the state-run Pakistani channel PTV and blocking access to online editions of the Dawn newspaper. The Pakistani media criticized this apparent curbing of freedom of the press in India, while India media claimed it was in the interest of national security. The Indian government ran advertisements in foreign publications including The Times and The Washington Post detailing Pakistan's role in supporting extremists in Kashmir in an attempt to garner political support for its position.

As the war progressed, media coverage of the conflict was more intense in India than in Pakistan. Many Indian channels showed images from the battle zone in a style reminiscent of CNN's coverage of the Gulf War (one of the shells fired by Pakistan troops even hit a Doordarshan transmission centre in Kargil while coverage continued). Reasons for India's increased coverage included the greater number of privately owned electronic media in India compared to Pakistan and relatively greater transparency in the Indian media. At a seminar in Karachi, Pakistani journalists agreed that while the Indian government had taken the press and the people into its confidence, Pakistan had not.

The print media in India and abroad was largely sympathetic to the Indian cause, with editorials in newspapers based in the west and other neutral countries observing that Pakistan was largely responsible for the conflict. Some analysts believe that Indian media, which was both larger in number and more credible, may have acted as a force multiplier for the Indian military operation in Kargil and served as a morale booster. As the fighting intensified, the Pakistani version of events found little backing on the world stage. This helped India gain valuable diplomatic recognition for its position.