Production
Mumbai model Abbas was in Bangalore during his holidays, when he bumped into director Kathir who asked him to act in his Tamil film. Initially reluctant due to his little knowledge of the language, he opted out and left for his college in Mumbai. A year later, Abbas received a call from producer K. T. Kunjumon asking him to come over for a screen test as a result of Kathir's insistence. Vineeth was signed on to play another lead role in the film due to his association with Kunjumon, having previously worked in the 1993 Shankar-directed film, Gentleman. Tabu was signed on to make her debut in Tamil films and worked on the film alongside Mani Ratnam's Iruvar.
Kathir mentioned that he dreamt of a "beautiful place full of young people" and was inspired by College Road in Chennai, with a setting by the beach". Since, it did not exist, he ordered for it to be created for the film costing ₹1 crore. The film also managed to convince Pachaiyappa's College and Loyola College, Chennai to give them rights to use their college names in the films, focussing on the urban legend about rivalry between the institutions.
Read more about this topic: Kadhal Desam
Famous quotes containing the word production:
“An art whose limits depend on a moving image, mass audience, and industrial production is bound to differ from an art whose limits depend on language, a limited audience, and individual creation. In short, the filmed novel, in spite of certain resemblances, will inevitably become a different artistic entity from the novel on which it is based.”
—George Bluestone, U.S. educator, critic. “The Limits of the Novel and the Limits of the Film,” Novels Into Film, Johns Hopkins Press (1957)
“Just as modern mass production requires the standardization of commodities, so the social process requires standardization of man, and this standardization is called equality.”
—Erich Fromm (1900–1980)
“The problem of culture is seldom grasped correctly. The goal of a culture is not the greatest possible happiness of a people, nor is it the unhindered development of all their talents; instead, culture shows itself in the correct proportion of these developments. Its aim points beyond earthly happiness: the production of great works is the aim of culture.”
—Friedrich Nietzsche (1844–1900)