Production
Mumbai model Abbas was in Bangalore during his holidays, when he bumped into director Kathir who asked him to act in his Tamil film. Initially reluctant due to his little knowledge of the language, he opted out and left for his college in Mumbai. A year later, Abbas received a call from producer K. T. Kunjumon asking him to come over for a screen test as a result of Kathir's insistence. Vineeth was signed on to play another lead role in the film due to his association with Kunjumon, having previously worked in the 1993 Shankar-directed film, Gentleman. Tabu was signed on to make her debut in Tamil films and worked on the film alongside Mani Ratnam's Iruvar.
Kathir mentioned that he dreamt of a "beautiful place full of young people" and was inspired by College Road in Chennai, with a setting by the beach". Since, it did not exist, he ordered for it to be created for the film costing ₹1 crore. The film also managed to convince Pachaiyappa's College and Loyola College, Chennai to give them rights to use their college names in the films, focussing on the urban legend about rivalry between the institutions.
Read more about this topic: Kadhal Desam
Famous quotes containing the word production:
“Constant revolutionizing of production ... distinguish the bourgeois epoch from all earlier ones. All fixed, fast-frozen relations, with their train of ancient and venerable prejudices are swept away, all new-formed ones become antiquated before they can ossify. All that is solid melts into air, all that is holy is profaned, and man is at last compelled to face with sober senses, his real conditions of life, and his relations with his kind.”
—Karl Marx (1818–1883)
“In the production of the necessaries of life Nature is ready enough to assist man.”
—Henry David Thoreau (1817–1862)
“The problem of culture is seldom grasped correctly. The goal of a culture is not the greatest possible happiness of a people, nor is it the unhindered development of all their talents; instead, culture shows itself in the correct proportion of these developments. Its aim points beyond earthly happiness: the production of great works is the aim of culture.”
—Friedrich Nietzsche (1844–1900)