Release
- Domestic
Gemini Film Circuit bought the theatrical rights of the film for 250 million. In January 2013, Vijay TV acquired the satellite telecast rights. In mid-January 2013, Kadal was censored with a U certificate from the Indian Censor Board after five minor cuts. The advanced booking opened two days prior to the release. However, the distributors in Tamil Nadu faced arduousness for screen occupancies due to controversial release status of film Vishwaroopam.
- Overseas
ATMUS Entertainment bagged the distribution rights of the film in USA. The original (Tamil) version was release in 54 screens and dubbed (Telugu) version in 20 screens. The film was premiered in most of the locations of the same country a day prior to the actual release.
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