Just Say No - Efforts in The United States and Abroad

Efforts in The United States and Abroad

The phrase "Just Say No" first emerged when Nancy Reagan was visiting Longfellow Elementary School in Oakland, California, in 1982 and was asked by a schoolgirl what to do if she was offered drugs. The first lady responded by saying, "Just say no". Just Say No club organizations within schools and school-run anti-drug programs soon became common, in which young people make pacts not to experiment with drugs.

Nancy Reagan was asked about her efforts in the campaign, and said: "If you can save just one child, it's worth it." She traveled throughout the United States and several other nations, totaling over 250,000 miles (400,000 km). Nancy Reagan visited drug rehabilitation centers and abuse prevention programs; with the media attention that the first lady receives, she appeared on television talk shows, recorded public service announcements, and wrote guest articles. By the autumn of 1985, she had appeared on 23 talk shows, cohosted an October 1983 episode of Good Morning America, and starred in a two hour PBS documentary on drug abuse. The campaign and the phrase "Just Say No" made their way into popular American culture when TV shows like Diff'rent Strokes and Punky Brewster produced episodes centered on the campaign. In 1983, Nancy Reagan appeared as herself in the television programs Dynasty and Diff'rent Strokes to garner support for the anti-drug campaign. She participated in a 1985 rock music video "Stop the Madness" as well. La Toya Jackson became spokesperson for the campaign in 1987 and recorded a song entitled "Just Say No" with British hit producers Stock/Aitken/Waterman.

In 1985, Nancy Reagan expanded the campaign internationally. She invited the First Ladies of thirty various nations to the White House in Washington, D.C. for a conference entitled the "First Ladies Conference on Drug Abuse". She later became the first First Lady invited to address the United Nations.

She enlisted the help of the Girl Scouts of the United States of America, Kiwanis Club International, and the National Federation of Parents for a Drug-Free Youth to promote the cause; the Kiwanis put up over 2000 billboards with Nancy Reagan's likeness and the slogan. Over 5000 Just Say No clubs were founded in schools and youth organizations in the United States and abroad. Many clubs and organizations remain in operation around the country, where they aim to educate children and teenagers about the effects of drugs.

Just Say No crossed over to the United Kingdom in the 1980s, where it was popularized by the BBC's 1986 "Drugwatch" campaign, which revolved around a heroin-addiction storyline in the popular children's TV drama serial Grange Hill. The cast's cover of the original U.S. campaign song, with an added rap, reached the UK top ten. The death of Anna Wood in Sydney, Australia in the mid 1990s sparked a media firestorm across the country over the use of illegal drugs. Her parents released her school photograph on a badge with the saying "Just say no to drugs" placed on it to warn society on the dangers of illicit drug use. The photograph was widely circulated in the media.