History
In 1758, Antonio de Cuervo received a land grant from King Ferdinand VI to start an agave farm in the Jalisco region of Mexico. He built a small factory on this land. In 1795, King Carlos IV gave the land grant to Cuervo's descendant, Jose María Guadalupe Cuervo. Carlos IV also granted the Cuervo family the first license to commercially make tequila, so they built a larger factory on the existing land. The family started packaging their wares in individual bottles in 1880. The distillery was named Fabrica La Rojeña. The tequila was exported to the United States for the first time in 1873. In 1900, Jose Cuervo Labastida decided to brand the tequila as Jose Cuervo. The company is now owned and run by heirs of the Cuervo family, the Beckmann family, who also owns the brand 1800 Tequila, among others.
Read more about this topic: Jose Cuervo
Famous quotes containing the word history:
“The history of the Victorian Age will never be written: we know too much about it.”
—Lytton Strachey (1880–1932)
“The myth of independence from the mother is abandoned in mid- life as women learn new routes around the mother—both the mother without and the mother within. A mid-life daughter may reengage with a mother or put new controls on care and set limits to love. But whatever she does, her child’s history is never finished.”
—Terri Apter (20th century)
“[Men say:] “Don’t you know that we are your natural protectors?” But what is a woman afraid of on a lonely road after dark? The bears and wolves are all gone; there is nothing to be afraid of now but our natural protectors.”
—Frances A. Griffin, U.S. suffragist. As quoted in History of Woman Suffrage, vol. 4, ch. 19, by Susan B. Anthony and Ida Husted Harper (1902)