Jose Cuervo - History

History

In 1758, Antonio de Cuervo received a land grant from King Ferdinand VI to start an agave farm in the Jalisco region of Mexico. He built a small factory on this land. In 1795, King Carlos IV gave the land grant to Cuervo's descendant, Jose María Guadalupe Cuervo. Carlos IV also granted the Cuervo family the first license to commercially make tequila, so they built a larger factory on the existing land. The family started packaging their wares in individual bottles in 1880. The distillery was named Fabrica La Rojeña. The tequila was exported to the United States for the first time in 1873. In 1900, Jose Cuervo Labastida decided to brand the tequila as Jose Cuervo. The company is now owned and run by heirs of the Cuervo family, the Beckmann family, who also owns the brand 1800 Tequila, among others.

Read more about this topic:  Jose Cuervo

Famous quotes containing the word history:

    “The history of mankind interests us only as it exhibits a steady gain of truth and right, in the incessant conflict which it records between the material and the moral nature.”
    —Ralph Waldo Emerson (1803–1882)

    “Those who weep for the happy periods which they encounter in history acknowledge what they want; not the alleviation but the silencing of misery.”
    —Albert Camus (1913–1960)

    “History is not what you thought. It is what you can remember. All other history defeats itself.
    In Beverly Hills ... they don’t throw their garbage away. They make it into television shows.
    Idealism is the despot of thought, just as politics is the despot of will.”
    —Mikhail Bakunin (1814–1876)