History
In 1758, Antonio de Cuervo received a land grant from King Ferdinand VI to start an agave farm in the Jalisco region of Mexico. He built a small factory on this land. In 1795, King Carlos IV gave the land grant to Cuervo's descendant, Jose María Guadalupe Cuervo. Carlos IV also granted the Cuervo family the first license to commercially make tequila, so they built a larger factory on the existing land. The family started packaging their wares in individual bottles in 1880. The distillery was named Fabrica La Rojeña. The tequila was exported to the United States for the first time in 1873. In 1900, Jose Cuervo Labastida decided to brand the tequila as Jose Cuervo. The company is now owned and run by heirs of the Cuervo family, the Beckmann family, who also owns the brand 1800 Tequila, among others.
Read more about this topic: Jose Cuervo
Famous quotes containing the word history:
“History has neither the venerableness of antiquity, nor the freshness of the modern. It does as if it would go to the beginning of things, which natural history might with reason assume to do; but consider the Universal History, and then tell us,—when did burdock and plantain sprout first?”
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—Oscar Wilde (1854–1900)