History
In 1758, Antonio de Cuervo received a land grant from King Ferdinand VI to start an agave farm in the Jalisco region of Mexico. He built a small factory on this land. In 1795, King Carlos IV gave the land grant to Cuervo's descendant, Jose María Guadalupe Cuervo. Carlos IV also granted the Cuervo family the first license to commercially make tequila, so they built a larger factory on the existing land. The family started packaging their wares in individual bottles in 1880. The distillery was named Fabrica La Rojeña. The tequila was exported to the United States for the first time in 1873. In 1900, Jose Cuervo Labastida decided to brand the tequila as Jose Cuervo. The company is now owned and run by heirs of the Cuervo family, the Beckmann family, who also owns the brand 1800 Tequila, among others.
Read more about this topic: Jose Cuervo
Famous quotes containing the word history:
“What has history to do with me? Mine is the first and only world! I want to report how I find the world. What others have told me about the world is a very small and incidental part of my experience. I have to judge the world, to measure things.”
—Ludwig Wittgenstein (1889–1951)
““And now this is the way in which the history of your former life has reached my ears!” As he said this he held out in his hand the fatal letter.”
—Anthony Trollope (1815–1882)
“Whenever we read the obscene stories, the voluptuous debaucheries, the cruel and torturous executions, the unrelenting vindictiveness, with which more than half the Bible is filled, it would be more consistent that we called it the word of a demon than the Word of God. It is a history of wickedness that has served to corrupt and brutalize mankind.”
—Thomas Paine (1737–1809)