History
In 1758, Antonio de Cuervo received a land grant from King Ferdinand VI to start an agave farm in the Jalisco region of Mexico. He built a small factory on this land. In 1795, King Carlos IV gave the land grant to Cuervo's descendant, Jose María Guadalupe Cuervo. Carlos IV also granted the Cuervo family the first license to commercially make tequila, so they built a larger factory on the existing land. The family started packaging their wares in individual bottles in 1880. The distillery was named Fabrica La Rojeña. The tequila was exported to the United States for the first time in 1873. In 1900, Jose Cuervo Labastida decided to brand the tequila as Jose Cuervo. The company is now owned and run by heirs of the Cuervo family, the Beckmann family, who also owns the brand 1800 Tequila, among others.
Read more about this topic: Jose Cuervo
Famous quotes containing the word history:
“Culture, the acquainting ourselves with the best that has been known and said in the world, and thus with the history of the human spirit.”
—Matthew Arnold (1822–1888)
“When we of the so-called better classes are scared as men were never scared in history at material ugliness and hardship; when we put off marriage until our house can be artistic, and quake at the thought of having a child without a bank-account and doomed to manual labor, it is time for thinking men to protest against so unmanly and irreligious a state of opinion.”
—William James (1842–1910)
“Tell me of the height of the mountains of the moon, or of the diameter of space, and I may believe you, but of the secret history of the Almighty, and I shall pronounce thee mad.”
—Henry David Thoreau (1817–1862)