Whole Foods Market
In 1997, he joined Whole Foods Market as its "Internet guy," to evangelize internally for the Internet and help lead their web-based ecommerce efforts, which ended in 2000 with the collapse of the so-called "Internet bubble." As Internet evangelist within the company, he advocated creation of online community at WholeFoods.com, and was Interactive Community Director for the ecommerce site that launched in 1998 The community included WELL Engaged forums and regular realtime chats using the IRC-based Talk City system. When WholeFoods.com was replaced by the ambitious Whole People, Lebkowsky moved to Colorado and helped manage technology for the new enterprise until the company ended the project following the "dotcom bust."
Read more about this topic: Jon Lebkowsky
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