John Varvatos Fashion House
In late 1999, Varvatos started his company, debuting his first clothing line at the end of 2000 in New York. The brand now includes belts, handbags, footwear, eyewear, watches and fragrances.
In September 2000, within months of showing his first collection, John Varvatos opened a freestanding boutique in Soho. The collection is currently distributed in all John Varvatos boutiques including the 315 Bowery boutique in the space that formerly housed the underground music club CBGB. In addition, the collection is available in select luxury retail stores and specialty boutiques.
In 2001, John Varvatos was licensed to create a line of high-end Converse shoes; a partnership that still continues today.
2009 saw the launch of New York Nights, a monthly radio show hosted by John on SIRIUS XM’s The Spectrum channel. The show includes songs and interviews from various artists who have influenced John throughout his career in fashion.
In 2012, John joined the cast of celebrity mentors on NBC’s Fashion Star, a new reality competition series that searches for the next big brand in fashion.
John Varvatos credits his early obsession with rock ‘n roll as the catalyst for his interest in fashion. The ad campaigns for the main collection, shot by Danny Clinch, have featured such musicians and bands such as Iggy Pop, Alice Cooper, Velvet Revolver, Chris Cornell, Dave Matthews, The Roots and Green Day.
Music is also central to the brand’s philanthropic efforts, including the Save the Music Foundation the annual Stuart House benefit.
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