Managing Nine Inch Nails' Early Successes and Development
NIN's first album Pretty Hate Machine was a great commercial success, but due to creative interference from TVT, Malm and Reznor decided to terminate the record deal. While extricating themselves from the TVT contract, Reznor secretly recorded the next NIN EP Broken to release on their new label Nothing Records. Under the arrangements they negotiated while still under contract to TVT, Nothing Records would completely produce and control all NIN material, merchandise and marketing material, then release it through their major partner Interscope Records. The deal ensured that Reznor and Malm owned Nothing Records and had a remarkable total artistic control over the material. Nothing Records went on to release many NIN releases and later became a stand-alone record company, signing and developing its own artists, including Marilyn Manson and Prick while also offering label support to previously established bands with whom Reznor and Malm had formed relationships and respected as a fan himself, such as Pop Will Eat Itself and Meat Beat Manifesto.
Read more about this topic: John Malm Jr.
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