Style
Like his predecessors John III used the style "El-rei" (the king) followed by "Dom" (abbreviated to D.), a mark of high esteem for a distinguished Christian nobleman.
The official style was the same used by his father Manuel I: "Dom João, by the grace of God, King of Portugal, of the Algarves, of either side of the sea in Africa, Lord of Guinea, & of the Conquest, Navigation, & Commerce of Ethiopia, Arabia, Persia, & India" (Dom João, por graça de Deus, Rei de Portugal, e dos Algarves, d'aquém e d'além mar em África, Senhor da Guiné, e da Conquista, Navegação, & Comércio da Etiópia, Arábia, Pérsia, & Índia). This style would only change in the 19th century when Brazil became a Vice-Kingdom.
Read more about this topic: John III Of Portugal
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“Style is the dress of thoughts; and let them be ever so just, if your style is homely, coarse, and vulgar, they will appear to as much disadvantage, and be as ill received, as your person, though ever so well-proportioned, would if dressed in rags, dirt, and tatters.”
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