John Hardy (jewelry) - Environmental and Social Consciousness

Environmental and Social Consciousness

“Greener Every Day” is a company slogan used to summarize and describe its efforts to be a “green” company (the ultimate goal being to become carbon neutral). In 2006, John Hardy launched its “Sustainable Advertising” program to offset the carbon emissions from its print advertising, business travel and electricity consumption. It does so by planting bamboo on Bali and Nusa Penida, a small island off the coast of Bali. Through its "Wear Bamboo, Plant Bamboo" program, a portion of the proceeds from the sale of its Bamboo collection items are used to fund the company’s continuous bamboo plantings. As of August 2012, the company uses 100% recycled silver in all designs.

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