History
The song was originally called "Drive Talking". The song's rhythm was modelled after the sound their car made crossing the Julia Tuttle Causeway each day from Biscayne Bay to Criteria Studios in Miami.
According to Maurice, while hearing this rhythmic sound, "Barry didn't notice that he's going 'Ji-Ji Jive Talkin'', thinking of the dance, 'You dance with your eyes'...that's all he had...exactly 35mph...that's what we got." He goes on to say, "We played it to Arif, and he went 'Do you know what "Jive Talkin'" means?' And we said 'Well yeah, it's, ya know, you're dancing.' He says 'NO...it's a black expression for bullshitting.' And we went 'OH, REALLY?!?'". Maurice goes on to describe how Arif gave them "the groove, the tempo, everything." Robin then goes on to mention that, because they were English, they were less self-conscious about going into the "no go areas", referring to musical styles that were more black in styles, etc. He then said, "We didn't think that there was any 'no go' areas, it's music!"
Upon its release to radio stations, the single was delivered in a plain white cover, with no immediate indication of what the song's name was or who sang it. The DJs would only find out what the song was and who played it when it was placed on the turntable; RSO did provide the song with a label on the record itself. It was the second time in the band's career that this strategy had been employed to get airplay for their music, after a similar tactic had popularised their debut US single New York Mining Disaster 1941 in 1967.
Read more about this topic: Jive Talkin'
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