Release
As Schwarzenegger only signed on for the film in February and the film was shot so quickly, only six and a half months was available for merchandising, instead of the ideal year. As such, merchandising was limited to a 13.5 inch replica $25 Talking Turbo-Man action figure and the West Coast exclusive Turbo-Man Time Racer vehicle, while no tie-in promotions could be secured. Despite this, several critics wrote that the film was only being made in order to sell the toy. Columbus dismissed this notion, stating that with only roughly 200,000 Turbo-Man toys being made, the merchandising was far less than the year's other releases, such as Space Jam and 101 Dalmatians.
The world premiere was held on November 16, 1996 at the Mall of America in Bloomington where parts of the film were shot. A day of events was held to celebrate the film's release and Schwarzenegger donated memorabilia from the film to the Mall's Planet Hollywood. Opening in 2,401 theaters on November 22, Jingle All the Way made $12.1 million in its first weekend; it went on to gross $183 million worldwide, recouping its $75 million budget. The film was released on VHS in October 1997, and in November 1998 it was released on DVD. It was rereleased on DVD in December 2004, followed by an extended director's cut in October 2007, known as the "Family Fun Edition". It contained several minutes of extra footage, as well as other DVD extras such as a behind the scenes featurette. In December of the following year, the Family Fun Edition was released on Blu-ray Disc.
Read more about this topic: Jingle All The Way
Famous quotes containing the word release:
“The shallow consider liberty a release from all law, from every constraint. The wise man sees in it, on the contrary, the potent Law of Laws.”
—Walt Whitman (1819–1892)
“We read poetry because the poets, like ourselves, have been haunted by the inescapable tyranny of time and death; have suffered the pain of loss, and the more wearing, continuous pain of frustration and failure; and have had moods of unlooked-for release and peace. They have known and watched in themselves and others.”
—Elizabeth Drew (1887–1965)
“The steel decks rock with the lightning shock, and shake with the
great recoil,
And the sea grows red with the blood of the dead and reaches for his spoil—
But not till the foe has gone below or turns his prow and runs,
Shall the voice of peace bring sweet release to the men behind the
guns!”
—John Jerome Rooney (1866–1934)