The Commercial Service of Radio Ceylon
He joined the Commercial Service of Radio Ceylon on September 17, 1951, the station is the oldest in South Asia. Bharucha joined the Commercial Service under the stewardship of Clifford Dodd, who arrived in Ceylon to become the Director of the Commercial Service — Dodd was seconded to Ceylon under the Colombo Plan. Jimmy Bharucha joined the great announcers of Radio Ceylon playing western music. The entire radio station consisted of 45 members of staff including announcers in 1951. He presented some popular programmes including 'Crookes Hit Parade, Film Magazine, Take It Or Leave It, Melodies and Memories' among them. Radio Ceylon was 'King of the Airwaves,' in the 1950s and 1960s - millions tuned into the radio station - right across South Asia.
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