Tie-ups and Theme Songs
The album's first single "Startin' / Born to Be..." was used as the opening theme song for Capcom's video game Onimusha: Dawn of Dreams. It is the standard theme song in the Japanese version of the game and can also be heard in the International version if the game language is set to Japanese in the settings menu. It was also used in a commercial advertisement for Japanese music downloading service Mu-Mo.
"Born to Be" was a special song used as the theme song for Japan's coverage of the 2006 Winter Olympics in Turin, Italy. The song was written especially for the occasion and this can be apparent in the style of the song as well as its lyrics. It was also used in a Mu-mo advert.
Hamasaki's summer single "Blue Bird" was used in a promotional campaign for Zespri Golden Kiwis. The use of Hamasaki's song in advertisements boosted sales so much that Zespri launched a special press conference to thank her. The song was also used in advertisements for Japanese music downloading services Dwango and Mu-mo.
"Beautiful Fighters" was used in a commercial advertisement promoting Panasonic's D-Snap portable audio player. Hamasaki appeared playing tennis while using the product in its commercial to demonstrate the portability of the audio player.
"Jewel" was used in a commercial for Panasonic's Lumix FX07 digital camera. Hamasaki appeared in the commercial wearing a traditional Japanese wedding gown as well as various coloured cocktail dresses. It was also used in a Mu-mo advertisement.
"1 Love" was used as in a commercial for Panasonic's D-Snap portable audio player. Hamasaki appeared in the commercial using the products while riding on the subway. The commercial demonstrated the noise-cancelling abilities of the product. It was also used in another Panasonic commercial for the D-Dock. Upon the launch of the Lumix FX07 and the D-Snap and D-Dock audio players, Hamasaki appeared as Panasonic's spokesperson at a press conference in Tokyo.
The album's title track "Secret" was used as the theme song for Hong Kong film Confession of Pain. Hamasaki attended the movie premiere in Hong Kong. That song can also be found on the single Glitter / Fated and is Hamasaki's first song on its original form to be released on a single after it was featured in an album.
Read more about this topic: Jewel (song)
Famous quotes containing the words theme and/or songs:
“The saying, “The Magyar is much too lazy to be bored,” is worth thinking about. Only the most subtle and active animals are capable of boredom.—A theme for a great poet would be God’s boredom on the seventh day of creation.”
—Friedrich Nietzsche (1844–1900)
“We who with songs beguile your pilgrimage
And swear that Beauty lives though lilies die,
We Poets of the proud old lineage
Who sing to find your hearts, we know not why,”
—James Elroy Flecker (1884–1919)